What began as a relentless pursuit to serve fresh, made-to-order food rooted in American tradition has, over time, turned into one of the UAE’s most recognised F&B names. Few brands have managed to bridge cultural familiarity and local relevance the way Five Guys has.
Cut to the present, Five Guys’ UAE chapter with Shamal Holding celebrates its 10-year journey in the region, its success speaking to a reciprocal resolve to diversify the region’s F&B portfolio — cultivating high-quality, distinctive dining experiences. In conversation with IMAGES RetailME, Sudhin Siva, Chief Asset Management Officer, Shamal, takes us through Five Guys’ most telling moments and milestones over the last decade.
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